Marketing Manager - Demand Generation

Are you a top performing Marketing Manager in Demand Generation seeking to join a growing software company, recognized as a leader in its field, with a global customer base made up of the world’s largest and most respected B2B manufacturing brands? If so, please continue reading!

We are looking for our next data-driven Marketing Manager, Demand Generation to develop, implement and execute strategic integrated marketing plans for the NA market focused on new customer acquisition in the enterprise space. This role reports to the VP of Demand Generation, out of Tacton’s North American Headquarters in Chicago.

Tacton in the Market

A Visionary in Gartner’s Magic Quadrant for CPQ in two consecutive years. A Leader on G2 Grid for Top CPQ Vendors. A customer roster consisting of global B2B manufacturing powerhouse brands. An in-house team made up of the best and brightest minds in technology with specialized expertise in engineering and manufacturing which is second to none.

Tacton is the leading Configure Price Quote (CPQ) SaaS provider at the forefront of Digital Transformation and Industry 4.0 for Manufacturing companies. We are growing with purpose in the CPQ software space and the market is taking notice.

Founded in 1998 in Stockholm Sweden, now operating with a dual headquarters in Chicago and additional offices in Karlsruhe and Tokyo. Today, we are growing our global footprint with strategic focus and large investments in the US market. We continue to lead with innovation and thought leadership through bold ideas and collaboration, delivering the best solutions to our global customers.

Your Role on the Team

The Marketing Manager, Demand Generation is the key person to drive collaboration between Sales and Marketing to generate high quality leads that translate to pipeline. Additionally, you will work closely with other functions including content, product marketing, and inside sales to ensure you have relevant content collateral and prospect outreach is properly executed.

  • Develop and execute data-driven strategic integrated marketing plans including email, digital advertising, content syndication and media placements.
  • Orchestrate event marketing initiatives for both in-person (when possible) and virtual experiences including support webinar planning and execution for the NA market.
  • Drive brand awareness through industry media, PR, trade organization partnerships to establish Tacton as the leading provider of CPQ software for complex manufacturing
  • Become an expert in Tacton’s solutions, our clients and their buying criteria to create experiences that drive inbound demand/demo requests
  • Partner with Inside Sales to identify and focus on target accounts in our TAM to drive pipeline generation
  • Partner with Product Marketing, Partnerships to support content marketing, thought leadership initiatives and deployment of assets in campaigns.
  • Oversee marketing operations and reporting to quantify key metrics and ROI across various marketing channels
  • 3-5 years of experience managing data-driven integrated marketing campaigns with experience in digital marketing, campaign management and marketing automation.
  • Experience building and managing omnichannel campaigns supporting monthly pipeline goals.
  • Knowledge of persona development and audience segmentation for advertising and email campaigns.
  • Comfort and excitement about communicating with customers when applicable.
  • Comfortable partnering with Sales stakeholders to execute customer segmentation and account targeting.
  • Understanding of marketing funnel progression to measure and report campaign KPIs, ROI on marketing activities.
  • Experience working with marketing automation systems like Pardot, Hubspot or Marketo. Experience working with ABM tools is a plus.

What we offer

Tacton is an innovative company, already the world leader as well as one of the fastest growing companies in our field – advanced sales and product configuration. We operate globally and have offices in Sweden (Stockholm), Germany (Karlsruhe), USA (Chicago) and Poland (Warsaw). You will have the opportunity to be part of our team based on cooperation, engagement and competent colleagues.

As an employee at Tacton you will have a great chance for development in an organization that values teamwork and promotes individual growth. We offer a truly global and open environment working with the latest technology to solve important and complex problems in the manufacturing industry. We offer flexible working conditions and our teamwork is based on knowledge sharing and professional respect.

Most importantly, we have a great time together. All the above mentioned is reflected in Tacton’s value words: Engaged, Collaborative and Courageous. 


Or, know someone who would be a perfect fit? Let them know!

Our winning culture

Our company is founded on innovation, research and collaborative thinking.

The people of Tacton come from many parts of the world, and have joined Tacton with a wide variety of backgrounds and experiences. Together we speak more than 30 languages. We are all different, but have one thing in common - our values - Collaboration, Engaged and Courageous.

Already working at Tacton?

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