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Content Marketing Specialist

Considering this Content Marketing Specialist role is brand new, it offers an array of opportunity be a meaningful contributor while ensuring your professional and personal growth.

 

Global Product Marketing Team seeking Content Specialist

Content Marketing Specialist

Are you a passionate Content Marketing Specialist that enjoys working with product management, marketing, and sales teams around the globe to write, edit, and tell compelling product- and customer success  stories? If that sounds like you, we are seeking a talented candidate with exceptional writing skills for both short- and long-form content pieces.

Tacton is growing into a global powerhouse. Configure, Price, Quote (CPQ) is front and center of the Industry 4.0 and organizations in process of their digital transformations. Tacton’s smart manufacturing software solutions connect customers with product and factory.

As our Content Marketing Specialist, you will strategically plan and create high-quality content including (but not exclusively) blog posts, white papers, customer stories, social media posts, website content, email campaigns, and more to support our funnel and sales cycle.

Considering this Content Marketing Specialist role is brand new, it offers an array of opportunity be a meaningful contributor while ensuring your professional and personal growth. As our Content Marketing Specialist, you will have a unique blend of creative writing skills paired with experience in business writing. Finally, bring your best ideas because you have an opportunity to build something from the grassroots! Does this sound like something that excites you? If so, please keep reading!

Responsibilities: 

●     Write, edit, and proofread long-form (Blogs, Whitepapers, Customer Stories, etc.) and short-form (Social, Website, Landing Pages, Info-graphics, etc.) content according to Tacton style and tone.

●     Familiarizing yourself with Tacton products, target audiences, and competitor activities

●     Incorporate our value propositions and differentiation throughout your content creation

●     Create content that appeals to our target audiences, verticals, and personas=

●     Become an expert in “conversion copy-writing” to elicit actions from prospects

●     Optimize current and future global content for regional use in the US

●     Review, edit, and improve previously published content to ensure messaging alignment

●     Re-purpose content to assist Field Marketing team with lead generation

●     Understand the basics of SEO and how to incorporate key terms into writing

●     Foster ideas and creative thinking into content that can be implemented quickly independently or collaboratively

●      Analyze the success of content and continually optimize for success 

 

Requirements: 

●        A minimum of 3-5 years of experience in content writing and creation, preferably with Cloud, SaaS, or other technology solutions.

●        Storytelling, creativity, and excellent writing skills are a must

●        “Wordsmithing” is something you can do in your sleep

●        Demonstrated strategic thinking skills with ability to work on multiple projects at once

●        Proven ability to conduct and incorporate market research into writing

●        Experience in creating and delivering outstanding content pieces

●        Ability and comfort using technology to collaborate with teams across the globe

●        A desire to learn and work with various cultures around the world

●        Excellent written, verbal, and interpersonal skills

●        Manufacturing or Industry 4.0 experience a plus, but not required

●        Bachelor's Degree in Journalism, English, Marketing, Corporate Communications or related field

 

If you’re still reading, we think you should apply for this Content Marketing Specialist role.

We look forward to your application which contains your resume and cover letter. In your cover letter, please tell us a little about yourself and describe your interest in Tacton and this position. For more information look at www.Tacton.com

Please note that this job is in Chicago, IL reporting to the Director of Product Marketing in Chicago, IL- USA. Our marketing team spans across the globe with team members in Stockholm, Chicago, and Karlsruhe, Germany. In Chicago, our Marketing Team includes the Director of Product Marketing and Director of Marketing Operations with plans to add a Business Development Representative, Business Intelligence Analyst, Web Developer, and Digital Marketing Specialist. Our teams stay connected using Microsoft Teams for collaboration and video conferences.

 

 

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Our winning culture

Our company is founded on innovation, research and collaborative thinking.

The people of Tacton come from many parts of the world, and have joined Tacton with a wide variety of backgrounds and experiences. Together we speak more than 30 languages. We are all different, but have one thing in common - our values - Cooperation, Engagement and Competence.

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