SDR- Sales Development Representative
About the role
As a Sales Development Representative at Tacton, you will be the first point of contact for prospective customers and play a key role in driving our sales pipeline. Your main responsibility will be identifying potential customers, engaging with decision-makers, and qualifying leads to ensure alignment with Tacton’s solutions for manufacturers. You’ll work closely with our marketing and sales teams to nurture and convert prospects into qualified opportunities. This is an excellent opportunity for a motivated, self-driven individual to thrive in Tacton’s fast-paced and collaborative environment.
What you will do
1. Lead Generation & Outreach:
- Conduct research to identify prospects in the complex manufacturing sector.
- Generate leads through outbound activities like cold calling, email campaigns, LinkedIn outreach, and social selling.
- Maintain a high volume of daily activities (calls, emails, social interactions) to engage potential clients.
- Effectively communicate the value of Tacton’s CPQ solutions, addressing customer pain points.
- Engage with key decision-makers (VPs, Directors, C-level executives in Sales, Manufacturing, and IT roles).
- Follow up on inbound leads from marketing campaigns, webinars, and events.
2. Scheduling Sales Demos & Meetings:
- Coordinate and schedule discovery calls, product demos, and meetings with the sales team.
- Ensure a seamless handoff of qualified leads to Account Executives with relevant background information.
- Follow up with leads to confirm engagement and clearly communicate next steps, keeping detailed CRM records.
3. Nurturing Relationships:
- Develop and maintain relationships with leads through personalized outreach.
- Educate prospects on how Tacton’s CPQ solutions solve their business challenges.
- Use Tacton’s content (case studies, whitepapers, webinars) to engage and nurture potential clients.
4. Collaboration with Sales & Marketing:
- Work closely with Account Executives to ensure smooth handoff of qualified leads.
- Provide feedback to marketing on lead quality and campaign effectiveness.
- Collaborate on optimizing messaging and lead nurturing strategies.
5. CRM Management & Reporting:
- Keep accurate records of outreach activities, conversations, and lead qualification in CRM (Salesforce).
- Monitor key metrics such as lead response times, meeting set rates, and pipeline contributions.
- Provide regular updates on progress toward individual and team goals.
6. Market Intelligence & Networking:
- Attend networking events and trade shows to build relationships and generate leads.
- Stay informed on market trends, competition, and industry developments.
Requirements
- 1-3 years of experience in sales development or lead generation, ideally in a B2B SaaS or software environment.
- Experience in the manufacturing sector is a plus.
- Bachelor’s degree in Business, Marketing, Tech, or a related field.
- Proficient in CRM tools like Salesforce, HubSpot, or similar platforms.
- Basic understanding of B2B sales processes and lead generation strategies.
- Experience with account-based marketing (ABM) strategies and outbound sales techniques.
- Strong verbal and written communication skills in both English and German, with the confidence to engage effectively with C-level executives.
- Basic understanding of B2B sales processes and lead generation strategies.
- Experience with account-based marketing (ABM) strategies and outbound sales techniques.
Who will thrive in this role?
The ideal candidate for this Sales Development Representative role is highly motivated, proactive, and self-driven, thriving in a fast-paced, goal-oriented environment. Strong communication, problem-solving, negotiation, and relationship-building skills are essential, along with the ability to manage time effectively. Being tech-savvy with the ability to quickly learn new tools and systems is also key. Those who are organized, results-oriented, and eager to learn will excel, especially when collaborating with sales and marketing teams.
The recruitment process consists of
- Screening call with Global Talent Acquisition Partner
- Business interview with our hiring manager
- Personality test and logical ability test
- Cultural and background interview with global talent acquisition
- Interview with internal partner
- SDR Challenge
- Reference check
What we offer
At Tacton you will get the chance to develop your career in an organization that values teamwork and promotes individual growth. We offer a global and open environment working with the latest technology to solve important and complex problems in the manufacturing industry. We offer flexible working conditions, and our teamwork is based on knowledge sharing and professional respect.
Our work culture and why you belong
Collaborative, Engaged, Trustworthy, Customer-Oriented, and Visionary. Do any of these value words resonate with you? - Our culture is so much more than words on a poster, we are all dedicated to making Tacton a great place to work. We may describe our culture as “casual” with little hierarchy, and no “big egos”. We value effort and celebrate successes. We treat each other kindly and we politely disagree with no hard feelings.
You may find that Tactonites come from many different parts of the world, with many different stories and experiences. We think this diversity is part of what makes us great!
We are proud to be an Equal Opportunity Employer committed to providing an environment that champions diversity. The more inclusive we are, the stronger we become.
As a Tactonite, you will be welcomed with open arms. We have a comprehensive onboarding program that lets you get up to speed on everything Tacton does. We look forward to receiving your application. We encourage you to apply as soon as possible, as we consider applications on a rolling basis.
About Tacton
Tacton is a leading software-as-a-service company trusted by global manufacturers. We started in the late 1990s when six computer scientists figured out a revolutionary way to help Manufacturers overcome their most business-critical product configuration challenges. Since then, we have grown to support global manufacturers seeking to thrive in a changing world.
We invite you to find out more about us @ www.tacton.com/about
- Department
- Commercial
- Locations
- Karlsruhe
- Remote status
- Hybrid Remote
Our winning culture
Our company is founded on innovation, research and collaborative thinking.
The people of Tacton come from many parts of the world, and have joined Tacton with a wide variety of backgrounds and experiences. Together we speak more than 30 languages. We are all different, but have one thing in common - our values - Collaborative, Customer Oriented, Engaged, Trustworthy, Visionary.
About Tacton
Tacton is a leading SaaS company within CPQ and Design Automation making sales simple for complex products.
SDR- Sales Development Representative
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