About the Role

We are seeking a data-obsessed, tech-savvy, and highly analytical Marketing Operations Manager to lead and evolve our marketing operations function. This role is critical in ensuring precise channel attribution, airtight CRM and martech management, and advanced reporting across all marketing activities.

As the owner and admin of our marketing technology stack, you will be the go-to expert for attribution, lead tracking, and ROI analysis. The ideal candidate is passionate about marketing data accuracy, understands both paid and organic demand generation channels, and can connect marketing investment directly to pipeline and revenue.

This role reports directly to the CMO and will be instrumental in developing board-level reports, forecasts, and dashboards that drive strategic decisions.

Key Responsibilities

Channel Attribution & Reporting

• Build and continuously refine multi-touch attribution models (first-touch, last-touch, and beyond).
• Ensure accurate tracking of all marketing channels (paid search, paid social, organic, events, referral, email, partner, etc.) with deep, granular data.
• Maintain high data hygiene across UTMs, source/medium, and campaign tags.
• Deliver full-funnel performance reporting across campaigns.
• Provide ROI analysis to guide strategic marketing investments.

CRM & Data Management

• Own and manage the marketing CRM (HubSpot, Salesforce, 6Sense, LinkedIn, Google Analytics, etc.) to ensure accurate attribution, lifecycle tracking, and lead flow.
• Partner with Sales Operations to align on lead management, scoring, and routing rules.
• Continuously monitor and improve data accuracy and enrichment.

Martech Stack Ownership

• Act as super admin for the entire marketing technology stack (CRM, MAP, web analytics, ABM, attribution tools, etc.).
• Identify gaps, redundancies, and opportunities within the stack.
• Lead integrations between platforms (e.g., Salesforce ↔ HubSpot ↔ Attribution tools ↔ Web analytics).
• Ensure tools and systems support business needs at scale.

Forecasting & Executive Reporting

• Partner with the CMO and Demand Generation leadership to forecast pipeline and revenue contribution from marketing.
• Support preparation of board decks, QBRs, and C-level reports.
• Deliver actionable dashboards and insights for sales, leadership, and finance.

Qualifications

• 6+ years in a marketing operations or revenue operations role, ideally in B2B SaaS or manufacturing tech.
• Deep expertise in multi-channel attribution models and marketing analytics.
• Proven experience managing CRM and MAP systems (preferably Salesforce and HubSpot).
• Familiarity with attribution/reporting tools (e.g., Bizible, Dreamdata, GA4, Looker, Tableau).
• Strong background in martech stack strategy and integrations (HubSpot, Salesforce, 6sense, Gong, etc.).
• Highly analytical and metrics-driven, with strong project management skills.
• Excellent communication skills, with the ability to explain technical concepts to senior stakeholders.
• Bonus: Experience preparing marketing reports for investors or boards.

The recruitment process consists of the following:

• Screening call with Global Talent Acquisition Partner
• Personality test and logical ability test
• Business interview with our hiring manager
• Cultural and background interview with global talent acquisition
• Interview with internal partner
• Peer meeting
• Reference check

What We Offer
At Tacton, you’ll have the opportunity to grow your career in a global organization that values teamwork and individual development. Working with cutting-edge technology, we tackle complex challenges in the manufacturing industry. We offer flexible working conditions, knowledge-sharing, and a culture built on mutual respect and collaboration.

Our Culture and Why You Belong
Collaborative, Engaged, Trustworthy, Customer-Oriented, Visionary—if these values resonate with you, we’d love to hear from you!

At Tacton, we celebrate diversity and strive to create an inclusive environment where everyone feels welcome. Our team consists of people from all over the world, and we believe this diversity makes us stronger.

As an Equal Opportunity Employer, we’re committed to fostering an environment where everyone can thrive. With our comprehensive onboarding program, you’ll be set up for success from day one.

We look forward to your application—apply soon as we review candidates on a rolling basis. We invite you to find out more about us @ www.tacton.com/about

About Tacton
Tacton is a leading software-as-a-service company trusted by global manufacturers. We started in the late 1990s when six computer scientists figured out a revolutionary way to help Manufacturers overcome their most business-critical product configuration challenges. Since then, we have grown to support global manufacturers seeking to thrive in a changing world.

We understand compensation is a principal factor as you consider the next step in your career. At Tacton we are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. The estimated base salary for this position is $114,000-158,000 annually. The estimated range is meant to reflect an anticipated salary range for the position. We may pay more or less than the anticipated range based upon market data and other factors, all of which are subject to change. Individual pay is based upon location, skills and expertise, experience, and other relevant factors. For questions about this, our pay philosophy, and available benefits, please speak to the recruiter if you decide to apply and are selected for an interview