SDR- Sales Development Representative
About the role
As a Sales Development Representative at Tacton, you will be the first point of contact for prospective customers and play a key role in driving our sales pipeline. Your main responsibility will be identifying potential customers, engaging with decision-makers, and qualifying leads to ensure alignment with Tacton’s solutions for manufacturers. You’ll work closely with our marketing and sales teams to nurture and convert prospects into qualified opportunities. This is an excellent opportunity for a motivated, self-driven individual to thrive in Tacton’s fast-paced and collaborative environment.
You will join a growing global team as a Sales Development Representative (SDR), reporting directly to Patrick Mueller, SDR Director, based in Chicago. As part of the marketing organization, you'll play a critical role in driving growth and be part of an exciting journey ahead as the company moves forward with a new investor and ambitious goals.
What you will do
1. Lead Generation & Outreach:
- Conduct research to identify prospects in the complex manufacturing sector.
- Generate leads through outbound activities like cold calling, email campaigns, LinkedIn outreach, and social selling.
- Maintain a high volume of daily activities (calls, emails, social interactions) to engage potential clients.
- Effectively communicate the value of Tacton’s CPQ solutions, addressing customer pain points.
- Engage with key decision-makers (VPs, Directors, C-level executives in Sales, Manufacturing, and IT roles).
- Follow up on inbound leads from marketing campaigns, webinars, and events.
2. Scheduling Sales Demos & Meetings:
- Coordinate and schedule discovery calls, product demos, and meetings with the sales team.
- Ensure a seamless handoff of qualified leads to Account Executives with relevant background information.
- Follow up with leads to confirm engagement and clearly communicate next steps, keeping detailed CRM records.
3. Nurturing Relationships:
- Develop and maintain relationships with leads through personalized outreach.
- Educate prospects on how Tacton’s CPQ solutions solve their business challenges.
- Use Tacton’s content (case studies, whitepapers, webinars) to engage and nurture potential clients.
4. Collaboration with Sales & Marketing:
- Work closely with Account Executives to ensure smooth handoff of qualified leads.
- Provide feedback to marketing on lead quality and campaign effectiveness.
- Collaborate on optimizing messaging and lead nurturing strategies.
5. CRM Management & Reporting:
- Keep accurate records of outreach activities, conversations, and lead qualification in CRM (Salesforce).
- Monitor key metrics such as lead response times, meeting set rates, and pipeline contributions.
- Provide regular updates on progress toward individual and team goals.
6. Market Intelligence & Networking:
- Attend networking events and trade shows to build relationships and generate leads.
- Stay informed on market trends, competition, and industry developments.
Requirements
- 1-3 years of experience in sales development or lead generation, ideally in a B2B SaaS or software environment.
- Experience in the manufacturing sector is a plus.
- Bachelor’s degree in Business, Marketing, Tech, or a related field.
- Proficient in CRM tools like Salesforce, HubSpot, or similar platforms.
- Basic understanding of B2B sales processes and lead generation strategies.
- Experience with account-based marketing (ABM) strategies and outbound sales techniques.
- Strong verbal and written communication skills in both English and German, with the confidence to engage effectively with C-level executives.
- Basic understanding of B2B sales processes and lead generation strategies.
- Experience with account-based marketing (ABM) strategies and outbound sales techniques.
What We Offer
At Tacton, you’ll have the opportunity to grow your career in a global organization that values teamwork and individual development. Working with cutting-edge technology, we tackle complex challenges in the manufacturing industry. We offer flexible working conditions, knowledge-sharing, and a culture built on mutual respect and collaboration.
Our Culture and Why You Belong
Collaborative, Engaged, Trustworthy, Customer-Oriented, Visionary—if these values resonate with you, we’d love to hear from you!
At Tacton, we celebrate diversity and strive to create an inclusive environment where everyone feels welcome. Our team consists of people from all over the world, and we believe this diversity makes us stronger.
As an Equal Opportunity Employer, we’re committed to fostering an environment where everyone can thrive. With our comprehensive onboarding program, you’ll be set up for success from day one.
We look forward to your application—apply soon as we review candidates on a rolling basis.
About Tacton
Tacton is a leading Software as a Service company trusted by global manufacturers. We got started in the late 1990’s when six computer scientists figured out a revolutionary way to help Manufacturers overcome their most business-critical, product configuration challenges. Since those early days, we have grown to support global manufacturers seeking to thrive in a changing world.
We invite you to find out more about us @ www.tacton.com/about
- Department
- Commercial
- Locations
- Stockholm
Our winning culture
Our company is founded on innovation, research and collaborative thinking.
The people of Tacton come from many parts of the world, and have joined Tacton with a wide variety of backgrounds and experiences. Together we speak more than 30 languages. We are all different, but have one thing in common - our values - Collaborative, Customer Oriented, Engaged, Trustworthy, Visionary.
About Tacton
Tacton is a leading SaaS company within CPQ and Design Automation making sales simple for complex products.
SDR- Sales Development Representative
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